So, you’ve just got your new website and you are feeling pretty pleased with yourself. You’ve started adding it as your signature in forums, you’re looking for links and reciprocal links, and you’re starting to learn a bit about what Search Engine Optimization is, and realizing you can do a large part of it yourself. You’re doing everything right – but – Google isn’t picking you up (be patient, it doesn’t happen overnight), and you aren’t getting the hits you’d wish for… What have you missed?
Think of it this way – your website is like a shop front, at this moment in time you are in a back street. As with a real shop, few of us can afford a prime position on the high street. Irrespective of how good your site is, what gets prime position is the millions of pounds that the likes of, for instance EasyJet spend on billboard space, other conventional media, and Internet advertising on key sites.
Now, here’s the good news. Lanzarote is a small island, so a little bit of investment of time and money off-line can raise your profile considerably. Make sure your address is seen everywhere, put it on the ads you’ve placed in magazines (simple, but often forgotten), have a look at advertising on some of the key websites on the island too (we’re happy to advise if you aren’t sure what you are looking for – it’s all part of the service), make sure you post flyers on the notice boards around the island, make sure you have cards on you always, make sure your friends have cards to give out. Talk to people, it really is that simple.
Whatever you do, don’t just sit back and wait for people to come to you – it’s not going to happen. As with all businesses you have to have a great product and you have to let people know in as many ways as are available to you, on and off-line, what you have to offer.