advertising

How to get more hits…

Don’t always believe the stats web publishers quote when trying to persuade you to advertise on the sites – there are some dishonest publishers out there…

Firstly let me point out categorically that we NEVER employ this (or any other underhand) technique. We deal honestly and openly with all our clients. The stats quoted here come from a project we have under development (not a Lanzarote site) and I did this just to illustrate this article.

chart

If I was trying to sell you advertising, it would look pretty impressive wouldn’t it? Really, it’s not. It’s a very simple deception technique used by unscrupulous web site owners.

Now – how did we take a site from 16 page views to over 9,000 in less than 48 hours? Continue reading

Contextual advertising placement…

Advertising gone wrongSounds like a great idea to place ads in context with the text of a page. It is, but not always – take a look at this howler from The Guardian.

All to often we rely on the ‘judgement’ of these systems – this is what can happen when it all goes horribly wrong.

Click on the image to see it full size and take a look at the headline on the left, and then the ad that shows up on the right.

Adbeans – an alternative to Google AdSense

Just recently we’ve started adding some ads (in addition to AdSense) to a couple of our sites through AdBeans. They approached us with a particular site in mind – we were hitting an audience they wanted.

It’s a nice little system for generating a bit of extra income from your website.

As opposed to AdSense, Adbeans the monthly value of the ads for your website based on a number of criteria, and then sell the space on your behalf. All you need to do is add a bit of code – or if you are using blog software it can usually be added with a download. We had a few problems on one of our sites – but their support was fantastic! The ads are easily made to fit your site content – if you look to the bottom of the left column you can see the ads that appear on this site.

You decide how many ads to show and on what pages – and you can also veto any specific ads if you feel they are not right for your site. Not that we have needed to – the ads assigned to our account appear to have been well selected.

Let´s be honest the AdBeans website isn’t great – it sort of looks a bit unfinished – but the emphasis is on functinality rather than promotion. But take our word for it – their system works fine once you are registered and is bringing us a nice little side income.

Your not going to make a fortune using them – but it is guaranteed income rather than pay per click. The big difference is AdBeans is not their just, or maybe in some cases not at all for the click through. It is their to support the SEO activities of their clients – it’s about creating quality inbound links.

It is certainly worth signing up to AdBeans to see what it can do for you.

Interested in finding out about other affiliate programs? Take a look at the affiliate marketing category.