Using Google Alerts

Create a new account

I came to web design many years ago from a public relations background – I worked as Account Director at a couple of agencies and also ran my own PR company. In those heady days we billed our clients a small fortune in costs incurred from press clippings services. Unless you are seriously interested in traditional hard copy media coverage for most small to medium size businesses this isn’t necessary.

You may not even be that interested in seriously


promoting yourself via public relations… However, it would be very reckless not be aware of what’s being said about you online on this small island where reputation matters so much (or anywhere else for that matter)! Especially if it’s FREE to monitor.

This is where Google Alerts come in. Totally free and


absurdly simple to set up! Using Google Alerts you can monitor names and phrases and receive emails letting you know what’s being said about you, and also letting you know what your competitors are up to online.

  1. If you don’t already have a Google account – open a new account – extremely simple to do, fill out the form and follow the instructions.
  2. When you have opened the account you will be logged in (or if you have already got an account with Google login from the home page). Click on ‘My Account’.
  3. On that page you will find ‘Alerts’ under the heading My products. Click on it!
  4. Fill in the form with your chosen keyword or phrase like in this example – and viola. It’s that simple.

You can create as many alerts as you like to gather information on what’s being said about you, your competitors, your industry or even your hobbies….