Facebook pages

Don’t fake it on Facebook!

This week our Spain Buddy Facebook page topped 1000 likes. We’re quite pleased with that – somewhere about 100 likes a month in the space of time it’s been up. Even better (apart from twisting the arms of a few friends as everyone does on setting up a page), all SpainBuddyare genuine likes from people finding the page via Facebook or visiting from our site.

Better than that, all are quality likes.

What do I mean by the word quality in this context? Continue reading

Don’t put all your eggs in one basket!

A social media presence is important, if not absolutely essential for any business these days. Of course you need your business to be as visible as possible – but, you still need your own space. Facebook, Twitter, Pinterest, Google – they all have their uses as part of the marketing mix – but you should always have your own website. Why? The answer is very simple – they control your content. If they change their policies or perhaps even (yes I know it’s unlikely) disappear overnight, you may well be completely screwed if you’re using one of these sites as the main platform for your business. Continue reading