Don’t fake it on Facebook!

This week our Spain Buddy Facebook page topped 1000 likes. We’re quite pleased with that – somewhere about 100 likes a month in the space of time it’s been up. Even better (apart from twisting the arms of a few friends as everyone does on setting up a page), all SpainBuddyare genuine likes from people finding the page via Facebook or visiting from our site.

Better than that, all are quality likes.

What do I mean by the word quality in this context? Continue reading

Businesses using Facebook profiles… Enough is enough!

ReportWe’re forever harping on about business using Facebook personal profiles. I get more than a little irritated every single time I get a friends request from a business. How the hell can I ‘make friends’ with The White Horse Pub in Malaga (made up – if the is a White Horse in Malaga using Facebook properly please accept my apologies :)). Continue reading

Don’t put all your eggs in one basket!

A social media presence is important, if not absolutely essential for any business these days. Of course you need your business to be as visible as possible – but, you still need your own space. Facebook, Twitter, Pinterest, Google – they all have their uses as part of the marketing mix – but you should always have your own website. Why? The answer is very simple – they control your content. If they change their policies or perhaps even (yes I know it’s unlikely) disappear overnight, you may well be completely screwed if you’re using one of these sites as the main platform for your business. Continue reading


I’m a big fan of Facebook – I conduct much of my social life through it. However just lately I’ve noticed a  couple of trends that really irritate me. It genuinely is a social thing for me – and the constant spam is beginning to really get on my nerves.

There’s plenty of people right now touting Social Networking as the next big thing in marketing – what happens every idiot takes the total shotgun approach and blasts their friends list with spam? The vast majority of these people do not have the faintest idea what they are doing. Used badly Social Network Marketing will damage your reputation rather than enhance it.

Let me just make it clear – and this is to my friends too… I will not ever add an inanimate object, business, entity or organization as a ‘friend’. For your information – setting up profiles that do not relate to ‘real people’ are a breach of Facebook’s terms and conditions. So, you’re going to be wasting your time building up a list of friends on these profiles as sooner or later Facebook is going to have a sort out. If it continues I am going to make it my mission to make sure they do!

Also, I don’t mind getting invites to events – but please don’t waste my time sending multiple invites to the same event with different titles – I will delete them…

I’m happy to ´like´the pages and groups (which are intended for commercial use) of friends , clients and local businesses to support them. But don’t be offended if I don’t. Facebook to me is a purely social thing and promoting other peoples businesses to my friends is a long way off being the main reason I use the site.

From this point forward, without exception I have decided to report every fake profile, and every status update spam. Enough is enough. Perhaps its time to start binning those friends on my list who serve no social value to me and whose only use of the site is self promotion.

If you want to keep up with what we are doing – voluntarily – without being hassled or having it rammed down your throat here are the links to the pages for Gandy-Draper, Lanzarote Relocation and my own blog. All of which adhere to Facebook rules!

Is it just me?

Perhaps its just me… But I get really hacked off when people use my name in what is, to all intents and purposes, a fake testimonial!

This is exactly what Facebook are doing with their ‘friend finder’ !

No doubt you’ve seen it as you’ve been around on Facebook – it’s been showing up regularly near the top right of the screen for quite some time now. It sits their saying “X and Y have found friends using…”

I’d never really given it much thought until last week when I accidentally loged into someone else’s account on a shared PC, only to see my name there telling them I’d used ‘friend finder’ to successfully locate friends on Facebook… Continue reading

Social Network Marketing

FacebookYou may have heard the phrase before, but we’ll clarify anyway. Social Network Marketing is using social networking sites such as Facebook and MySpace to market your business or services by creating profiles for brands or companies, and using the communication tools they provide.

It sounds like a great idea, but there are some major pitfalls to be aware of… Continue reading