Contextual advertising placement…

Advertising gone wrongSounds like a great idea to place ads in context with the text of a page. It is, but not always – take a look at this howler from The Guardian.

All to often we rely on the ‘judgement’ of these systems – this is what can happen when it all goes horribly wrong.

Click on the image to see it full size and take a look at the headline on the left, and then the ad that shows up on the right.