The importance of marketing in the credit crunch…

I read an advert in a magazine recently. An ad stating why you should continue advertising during a recession… The key phrases used in the ad were;

  1. The golden rule is to stay in touch with your customers
  2. If you are inconsistent they won’t trust you
  3. If they can’t find you they will go to your competitor
  4. And if they forget who you are, you’ll have to start all over again

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