Lanzarote Google searches

We found this summary on how people are searching on the three main resorts of Lanzarote quite interesting. Does it reflect the popularity of the respective resorts in general terms?

The following relates to searches on Google through the month of November 2008.

Playa Blanca Lanzarote – 27,100
Costa Teguise Lanzarote – 14,800
Puerto del Carmen Lanzarote 12,100