We find it amusing when we read guides on what to look for in a web designer, as we have on our home page, when we see the phrase “make sure your web designer can ‘hand code’. It’s quite an absurd notion really, when you take a moment to think about it…
Web design programs and the other tools at the disposal of a professional web designer are just that, tools… The phrase should read something more like “make sure your web designer understands code”. A web designer should be able to read code in much the same way as a musician might read music. However, would you expect the musician to write all his own sheet music by hand – or perhaps an author to use a pen and paper rather than a word-processor?
Here’s a challenge for you. Next time you take your car in for repair, ask your mechanic to make sure he fixes it without the use of spanners and screwdrivers… And wait for the reaction! :). Maybe he can do it, but the extra time is surely ‘going to cost you’.
The easy and simple answer is “Yes – without a doubt!” But why? Here are just three reasons why a website is a must for any serious business.
You know what it’s like. You’ve been at work all day, or you’ve been taxi-ing the kids around to and from school, footie lessons, friends’ houses etc – and before you know it, you’re back at home and it’s far too late to visit a shop, or talk to a call centre (if you even wanted to). So you click on the computer, and start surfing to see what you can find. A website ensures that your business is available to prospective customers at all times – even if you personally are not. In a short time, your prospective customers can have found out all about you, your services, how to get more information, dropped you an enquiry, or even bought your products – all while you snooze in front of the telly… or are sipping wine with friends on the terrace.
Customers will speak to YOU!
How many times have you searched through an online directory, looking for something specific, and then are faced with rows of telephone numbers. Then a supplier with a website is in the list – human nature dictates that you will click on that because straight away you can find out more information without having to pick up a phone, or drive to their premises. Well, you’re not alone… Don’t you think your customers would do the same?
Increase your customer base
No matter whether you are doing business on a local level, or gaining clients internationally, a website can help you reach out to more people. It would be lovely if we had enough money to advertise in every publication in the world, flypost every flat surface in every country, or have your logo emblazoned on every vehicle ever driven, have our image blasting on every television channel ever broadcasting – but life just isn’t like that. And hey, if you had enough money to do that, you’d be retiring to yout luxury yacht and supping margheritas. What a website can do for you is the next best thing. With the internet, there are no national borders, no geographical limitaions – you’re are simply in the place caled “online”. Perhaps you have a new offer coming up – get it on your website, and you are automatically advertising worldwide. Planning a new range? Then your website can display that for you across all the compass points.
Of course there are many many more reasons to have a website – but even with just these… can you afford not to?
Being a web designer in Lanzarote is much the same as being a web designer in the UK, but for one thing, the scourge of all Internet users on the island. Telefonica. One simple word that makes the blood of many an ex-pat boil.